From Go to CFO
A Podcast for aspiring finance leaders looking to take that next step in their careers.
Hosted by the [axr] Recruitment & Search 3 amigos: Greg O’Shea, Kunal Gupta and Nick Constain, this podcast will give you a unique insight into what it takes to become a successful CFO.
Tune in as we speak to inspiring and successful CFOs from the [axr] network as they share their career journeys, how they got to be a CFO and what they learn along the way.
It’s the closest thing you’re going to get to delving into the mind of a CFO!
From Go to CFO
S3, EP2: Career Pivots and Purpose: Jean-Baptiste Naudet on the CFO Journey Beyond Profit
In this episode of From Go to CFO, we’re joined by Jean-Baptiste Naudet, CFO at Australian Red Cross and a finance leader with a 30-year career spanning global powerhouses including Thales, Flight Centre, Coca-Cola and Johnson & Johnson. After decades in senior finance and commercial leadership roles across APAC, JB made a pivotal shift into purpose-led leadership, bringing deep corporate discipline into the not-for-profit sector.
JB shares how he has led large-scale transformation at St Vincent de Paul and now at Red Cross, navigating organisational turnarounds, modernising reporting and planning, and reframing performance from traditional ROI to a powerful “return on impact” lens. We explore what it really takes to translate profit into surplus, lead finance teams through change, and build trust and collaboration in complex, mission-driven environments.
We also unpack JB’s personal career pivots between corporate and for-purpose organisations, his perspective as a board member of Karitane, and the practical tools CFOs can use to drive sustainable impact while staying commercially sharp.
A must-listen for finance leaders thinking about purpose, transformation, and what modern CFO leadership looks like beyond the balance sheet.